DSQUARED.

Imperial College business school – Brand guidelines

Imperial College Business School recently underwent a rebrand and required both an intricate set and a bitesize set of brand guidelines.

The guidelines covered a range of elements including logo usage, positioning, typefaces to be used, image usage and copy style. Templates for internal use were created to ensure brand consistency. dsquared also presented a series training sessions for the college's 'brand champions' to help establish the brand for the future.